01 · The challenge
What needed solving
RetailMax needed to unify siloed sales teams with a unified CRM that automated forecasting and integrated with legacy ERP systems.
02 · Our approach
How we framed the work
We started with a discovery sprint to map the user journey, business goals and real constraints. From there we wrote a fixed-scope plan: clear milestones, weekly review gates on a staging URL, and a written exit criterion for every phase. The web development space rewards teams that ship — not teams that plan — so we biased the engagement towards working software from week two onward.
03 · The solution
What we built
We delivered a microservice architecture with real-time dashboards, custom workflow automation, and secured integrations to SAP and Salesforce.
04 · The results
What changed for the client.
Forecast accuracy improved by 48%
Sales cycle length shortened by 21%
User adoption hit 92% within four weeks of launch
Tech stack
Want a similar outcome for your business? We'd love to hear about it.