01 · The challenge
What needed solving
The client needed a scalable commerce experience capable of supporting flash sales and personalised merchandising without sacrificing performance.
02 · Our approach
How we framed the work
We started with a discovery sprint to map the user journey, business goals and real constraints. From there we wrote a fixed-scope plan: clear milestones, weekly review gates on a staging URL, and a written exit criterion for every phase. The web development space rewards teams that ship — not teams that plan — so we biased the engagement towards working software from week two onward.
03 · The solution
What we built
We built a headless architecture with Next.js storefront, modular service APIs, and an AI recommendation engine that personalises product feeds in real time.
04 · The results
What changed for the client.
35% uplift in conversion rate within the first quarter of launch
Automated merchandising reduced manual catalogue updates by 80%
Global CDN delivery enabled sub-second page loads in 12 regions
Tech stack
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