01 · The challenge
What needed solving
Spend was up but ROAS was stuck at 1.7. Tracking was iOS-broken, creatives were stale, and the team had no view of cohort LTV — so they could not tell winning campaigns from losers.
02 · Our approach
How we framed the work
We started with a discovery sprint to map the user journey, business goals and real constraints. From there we wrote a fixed-scope plan: clear milestones, weekly review gates on a staging URL, and a written exit criterion for every phase. The digital marketing space rewards teams that ship — not teams that plan — so we biased the engagement towards working software from week two onward.
03 · The solution
What we built
We installed GA4 + Meta CAPI server-side tracking, restructured campaigns to a CBO / advantage-plus blend, ran weekly UGC creative tests, and shipped a Klaviyo lifecycle flow covering welcome, abandoned-cart, post-purchase and winback.
04 · The results
What changed for the client.
Blended ROAS lifted from 1.7 to 4.8 in 4 months
CAC reduced by 38% while monthly ad spend grew 2.6x
Email-driven revenue grew from 6% to 27% of total store revenue
Tech stack
Want a similar outcome for your business? We'd love to hear about it.