01 · The challenge
What needed solving
The client ran a coupon brand across multiple country sites with thousands of stores, coupons and editorial pages. Their old CMS couldn't handle custom slugs per content type, affiliate-link clicks weren't reliably tracked, and paid ad slots were hard-coded into templates so selling placements required a developer.
02 · Our approach
How we framed the work
We started with a discovery sprint to map the user journey, business goals and real constraints. From there we wrote a fixed-scope plan: clear milestones, weekly review gates on a staging URL, and a written exit criterion for every phase. The web development space rewards teams that ship — not teams that plan — so we biased the engagement towards working software from week two onward.
03 · The solution
What we built
We built a Laravel platform with a custom slug router that dispatches to the right controller based on a Slug model — one URL space serving stores, coupons, product categories, blogs, reviews, press and pages. Affiliate clicks route through a clickout endpoint that writes to AffiliateLog before redirecting, so every revenue-bearing click is captured. AddspaceStore and AddSpaceProduct models power dynamic paid ad slots that the sales team rents without touching code. Editorial layer (blogs, reviews, press, author pages) ships with categories, author roundups, infinite-scroll "load more" feeds, and a generated sitemap.xml plus 301-map for legacy URL preservation. Multi-site is handled via a configurable route prefix and a Site model.
04 · The results
What changed for the client.
Every affiliate click logged with referrer and store — revenue attribution is now provable
Sales team rents paid ad slots through admin UI — no developer involvement
SEO retained 100% on the replatform via Slug-model 301 routing and generated sitemap
Tech stack
Want a similar outcome for your business? We'd love to hear about it.